A law to defined a minimum cost for selling alcohol in Wales has been unveiled.
Ministers believe tackling excessive drinking could save a life a week and mean 1,400 fewer hospital admissions a year.
Pricing is seen as a “missing link” in public health attempts, alongside better awareness and treatment.
Under a 50 p-a-unit formula, a typical can of cider would be at least PS1 and a bottle of wine at the least PS4. 69.
A typical litre of vodka, for example, would have to cost more than PS20.
Alcohol experts from Sheffield University have studied the health image, drinks marketplace and intake patterns in Wales.